If you own a liquor store then you know the competition is fierce. That is because not only do big grocery stores offer alcohol but so does small stores like yours. Therefore it may seem near impossible for you to stand apart from the rest. We know that on some days you would simply feel like giving up. But we are here to tell you that it is not impossible for you to stand out from the crowd. By following a few simple steps this would definitely be an achievable task.
Use Social Media
In this day and age simply having a liquor licence is not enough. Instead, you need to make sure that the world knows about your existence. Then the best way to accomplish this task would be through social media. That is because people tend to spend the majority of their time on one social media platform or the other. Thus, that is why it is important for you to make your existence known on these platforms. We would even advise you to create profiles in two or three platforms. That is because many people tend to prefer one over the other. But by having several profiles you would be able to interact with a bigger market. However, we understand that many business owners don’t know how to be active on these platforms. Well, they only have to remember to offer liquor advice to customers. This means posting the types of beverages you have on hand. Furthermore, if you are having any special promotions these should also be posted online. We would even advice you to post fun cocktail recipes online. This would then promote more individuals to purchase alcohol.
We know that many of you think that hosting tastings are not within your forte. But no matter how small your business is this is an excellent step to take. That is because this is an event which would attract people to your store. Thus, by getting more people through your doors you can ensure more sales. Furthermore, this is also a great way for you to connect with your customers on a more personal level. However, remember that this is not something that you have to do every week. Instead, you can strive to host monthly events. These can even be seasonal events using seasonal beverages.Opening up a liquor store is not the most difficult step that you have to take. Instead, it would be keeping your doors open. Thus, that is why these tips would be helpful to you.